Rogers moved away from the diffusion model to what he called the ______ model.

In persuasive presentations, you are asking the audience to make a commitment to your viewpoint and to act in the ways that you advocate

Indicate whether the statement is true or false.

The principle of least interest means that ______.

A. the person who cares the most has the least power B. the most influential leaders are not interested in yielding high levels of power C. people who are uninterested in accumulating resources are most powerful D. people who are good at bluffing often negotiate the best deals