Desdemona works for eInnovation, Inc Her job includes putting "spin" on the firm's successes and failures. In this context, ethics has to do with how businesspersons, in making their decisions, apply
a. legal doctrine.
b. moral and ethical principles.
c. corporate guidelines.
d. financial priorities.
B
Business
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A) Profane B) Sacred C) Objectified D) Ritualized
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To complement a business's internal financial performance metrics, a business needs a parallel set of external marketing metrics to track its market-based performance
Indicate whether the statement is true or false
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