Audience analysis first comes into play after a speaker has chosen a specific purpose.

How do customers know whether the clothes they order from Lands’ End will fit?

a. Customers can try on the clothes in a Lands’ End store before ordering. b. The company sends representatives to your house to take your measurements. c. Customers create a 3-D model of themselves so they can virtually “try on” items. d. The company’s telephone operators use videoconferencing.

What is the Supreme Court doing when it issues a writ of certiorari?

A. It is rejecting an appeal to rehear a case, noting that it is certain its first ruling was correct. B. It is ordering a lower court to rehear a case. C. It is overturning a previous Supreme Court ruling. D. It is agreeing to hear the appeal of a lower court ruling.