AT&T’s proposed $39 billion acquisition of T-Mobile USA would have combined two of the four major national providers of mobile telephone services for both individuals and businesses. As a result of this acquisition, AT&T would be the provider of almost 40% of all mobile service, with Verizon and Sprint making up the remainder of the market. This is an example of:
A. Conglomerate diversification
B. Horizontal acquisition
C. Retrenchment
D. Vertical acquisition
Ans: B. Horizontal acquisition
Business
You might also like to view...
When determining the value of a foreign market, an international firm must consider both its products and the competition.
Answer the following statement(s) true (T) or false (F)
Business
Retailers can use price as an adaptive mechanism with price adjustments
Indicate whether the statement is true or false
Business