When writing a customer claim message, what should be included when considering the purpose of the message?
A) What you want the audience to do after receiving the message
B) What the audience needs to know to grant the claim
C) The benefits to the audience if they grant your claim
D) Areas if potential resistance
E) What will motivate the audience to accept your idea
Answer: A
Explanation: A) When considering the purpose, desired outcome, and business result, you must determine what you want the audience to do after receiving this message.
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