Marketers can assume that people who buy a given product want the same benefits from it
Indicate whether the statement is true or false
FALSE
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Brandon Company is contemplating the purchase of a new piece of equipment for $45,000. Brandon is in the 40% income tax bracket. Predicted annual after-tax cash inflows from this investment are $28,000, $11,000, $3,000, $5,000 and $2,000 for years 1 through 5, respectively. The firm uses straight-line depreciation with no residual value at the end of five years.
The payback period in years (rounded to the nearest 10th of a year) for this proposed investment is (assume that the after-tax cash inflows occur evenly throughout the year):
Good coding standards can make it less likely that bugs ________
A) are reduced B) are completely eliminated C) will creep into the code D) will produce more bugs