__________ defines the extent to which a communication medium allows participants to experience each other as being psychologically close
A. Social presence
B. Media richness
C. Cohesion
D. Swift trust
E. None of the above
ANS: a
Communication & Mass Media
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According to Schutz, the need for emotional connection with others is the need for
A. inclusion. B. control. C. openness. D. orientation.
Communication & Mass Media
______ have a specific focus, community, and purpose that resonates with their audience.
A. Influencer B. Micro-influencer C. Creator D. Advocate
Communication & Mass Media