The Virginia Slims ad campaign "Find Your Voice" is a seductive attempt to capitalize on chic feminism and encourage young women to smoke their brand. But the irony and potential harm of the ad is that the consumer might actually lose her voice to throat cancer if the ad's message is effective. This example illustrated which of the following problems?
A) If used strictly in isolation, the effects standard would applaud rhetoric without regard for its accuracy or social consequences.
B) The effects standard is difficult to isolate.
C) The effects standard is difficult to verify.
D) The effects standard is sometimes at odds with the artistic standard.
A
Communication & Mass Media
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Anxiety about public speaking can also be called ____________________
Fill in the blank(s) with correct word
Communication & Mass Media
Which of the following terms can be best defined as a negative attitude toward a cultural group based on little or no experience?
A. stereotype B. prejudice C. power distance D. ethnocentrism
Communication & Mass Media