Marketing should
a. replace management's organizational goals with those that are target audience focused
b. support management
c. change the mission statement
d. modify organizational objectives
e. challenge any organizational decision that isn't target audience focused
B
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A worrisome outcome of chronic inflation is that it tends to ________
A) erode confidence in a country's currency B) give central banking officials excessive flexibility to manage monetary policy C) increase the real income of people, thereby inflating their spending and borrowing levels D) lower consumer demand for foreign goods, which triggers lower prices and eventually lower employment
Which of the following organizations is LEAST LIKELY resistant to change?
A) a toilet paper producer with a centralized structure B) a large automaker with many powerful divisions C) a retail store that has many long-time employees D) a small consulting firm with an equal power distribution