A recent trend in the book business is ________, the idea that potential synergies between books and other media have spurred big media companies to invest in publishing companies.

A. hypercommercialism
B. tie-in novels
C. synergy
D. "Hollywoodization"

Answer: D

Communication & Mass Media

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In adapting to listeners, speakers have to take into account the __________ levels of the audience

a. knowledge, acceptance, and interest b. acceptance, rejection, and intelligence c. knowledge, size, and range d. acceptance, size, and rejection

Communication & Mass Media

In the world of public speaking, competence refers to

a. the amount of factual information you have gathered about a subject. b. the interest you have in a subject. c. the ability you actually demonstrate in discussing a subject. d. the knowledge and expertise the audience thinks you have about a subject.

Communication & Mass Media