Private brands are:

A) new brands sold in the same category.
B) the joint venture of two or more brands in a new good or service.
C) the use of established brand names on goods and services not related to the company's core brand.
D) proprietary brands marketed by an organization and normally distributed exclusively within the organization's outlets.

D

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All of the following are disclosures required of the lessor except:

a. the components of the net investment in sales-type and direct financing leases as of each balance sheet date. b. future minimum lease payments to be received for each of the five succeeding years. c. total contingent rentals included in income for each period for which an income statement is presented. d. all of these answers are correct.

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A researcher is interested in finding out people's perception of their prices relative to those at Target. Given this objective, the researcher should use a:

a. graphic rating scale b. noncomparative rating scale. c. comparative rating scale. d. nominal scale. e. hybrid scale

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