As Tom selects references for his presentation, his goal is
source credibility. Which source would be defined as the least
credible?
a. New York Times
b. Wall Street Journal
c. National Enquirer
d. The Economist
e. Fortune Magazine
c
Communication & Mass Media
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As a speaker, adapt the size of your ________ to the size of your audience
Fill in the blanks with correct word
Communication & Mass Media
What does the Alfred Hitchcock thriller North by Northwesthave to do with writing TV commercials?
a. The film was the first to be shown alongside modern TV commercials b. Both use film "language" to tell a story c. Both rely upon revolutionary camera techniques d. Good TV commercials utilize a "suspense" factor
Communication & Mass Media