Which of the following is not an attribute of a project?

a. projects are unique
b. projects are developed using progressive elaboration
c. projects have a primary customer or sponsor
d. projects involve little uncertainty

Answer: d. projects involve little uncertainty

Business

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Which of the following best explains the difference between data and information?

A) Information needs to be processed to be useful, but data is useful without being processed. B) Data is created from the transformation of information. C) Data is more structured and organized than information. D) Information is more structured and organized than data. E) Data is interpreted information.

Business

Which of the following is true about behavioral segmentation on the basis of the loyalty variable?

A) Consumers tend to pay more for products that are targeted at their respective age group or generation. B) By looking at customers who are shifting away from its brand, a company can learn about its marketing weaknesses and take actions to correct them. C) Highly loyal customers of a brand are less likely to engage in word-of-mouth publicity than those who are not. D) Completely loyal customers of a brand are typically loyal to two or three brands of a given product. E) Only consumers who seek premium or luxury services are subjected to behavioral segmentation based on the loyalty variable.

Business