The Hagarty & Adolph funeral home has coffins priced at $1,200, $2,000, $3,500, and $5,000. Why have the owners of the funeral home chosen price lining?

a. It will enable them to carry a larger total inventory
b. It will maintain all of the product line at the same stage in the product life cycle.
c. It will reach several different target market segments.
d. It will thwart competitors that are trying to sell similar products.

Ans: c. It will reach several different target market segments.