The bill of resources (BOR) is a record of parent-component relationships and all the required materials, equipment time, staff, and other resources needed, including the usage quantities

Which of the following is a common reason for new product failure?

A) incorrect estimation of the market size B) low product development costs C) ineffective social marketing campaigns D) low selling prices of products E) patent ownership exclusively held by the company

The Web now accounts for over 10 percent of overall retail sales

Indicate whether the statement is true or false