Name and describe the principal decisions companies make regarding their individual products and services
What will be an ideal response?
Individual product decisions involve: (1 ) product attributes, (2 ) branding, (3 ) packaging, (4 ) labeling, and (5 ) product support services.
Product attribute decisions involve product quality, features, and style and design. Branding decisions include selecting a brand name and developing a brand strategy. Package decisions often include designing labels, which identify, describe, and possibly promote the product. Labeling identifies the product and may describe and promote the product and brand. Companies also develop product support services that enhance customer service and satisfaction and safeguard against competitors.
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A wholesaler is not a type of distribution channel
Indicate whether the statement is true or false
What is the point at issue between Amatriya and Tatsuya?
A) Which investment strategy should Amatriya and Tatsuya use to manage their portfolio? B) How much money do they need in their portfolio to support the post-retirement lifestyle they plan to have? C) Can growth stocks increase in value more rapidly than blue-chip stocks? D) Should they ask their broker to make the change in investment strategy now or in a few years? E) Is the overall economy going to be strong or weak over the next ten years?