You should think of a news release headline as you would the subject line in an email
Indicate whether the statement is true or false
T
Communication & Mass Media
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The _____ approach to leadership argues that leaders must possess certain qualities if they're to function effectively
A) transformational B) traits C) functional D) situational
Communication & Mass Media
__________ is the structure and substance of a speaker's ideas
A) Logos B) Ethos C) Pathos D) Ethics E) Bathos
Communication & Mass Media