You want to see if fear appeals in an anti-smoking announcement reduce young people's likelihood to start smoking. You create two ads, one with fear appeals and one without, and measure likelihood to smoke, to see if it changes

Likelihood to smoke, in this case, is the
a. Dependent variable
b. Operational variable
c. Independent variable
d. Control variable

a

Communication & Mass Media

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"I bought a white shirt, he bought a blue shirt." Which rule of comma usage is the statement violating, and why?

a) Comma splice and run-on sentences; because the two independent clauses can be separated by a comma only if accompanied by a coordinating conjunction b) Comma used to separate parts of a compound statement; because the sentence is not a compound sentence as the two clauses are interdependent c) Comma between subjects and verbs; because the comma should be after "I" and not "shirt" d) Comma used to set off items; because the comma can be used in this sense only when there are transitional words in a sentence, which is not the case here

Communication & Mass Media

The use of muckraking journalism, aimed at exposing corruption and scandal, is a reason why magazines began to overtake newspapers readership

a. True b. False

Communication & Mass Media