What are the two most important goals for any speech, and what are two ways of accomplishing each goal? Identify differences between the goals.

What will be an ideal response?

- Create a clear message by defining your purpose and clearly stating your thesis. This goal is achieved when the audience understands your main idea.
- Establish positive ethos by conveying confidence, maintaining eye contact, and using a variety of evidence. This goal is achieved when the audience displays a positive reaction to you.