To minimize observer biases, researchers typically use uniform, consistent procedures in all phases of data collection. This process is known as __________

What percent of people were more likely to become obese if they had a friend who became overweight first?

a. 27 percent b. 57 percent c. 77 percent d. 97 percent

You walk into a movie theater lobby and are surprised to see a rack of clothing on sale in a corner. Your surprise is due to your _____ about movie theater lobbies.

a. exemplars b. parallel processes c. schema d. tip-of-the-tongue effect