Why did Coke decide to leave the market in India in 1977?
a. Coke was unwilling to share its secret formula.
b. Coke was not considered healthy and sales were low.
c. Media and corporate publicity in India was government controlled.
d. The technology in India was not adequate to support the Coke infrastructure.
a. Coke was unwilling to share its secret formula.
Communication & Mass Media
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Communication & Mass Media