In strategic planning, when the planners are considering their finances, physical assets, human assets etc., they are at the ________ step in the planning process

Pizza Hearth is in the process of deciding on the mode of entry into the Eastern European countries. Which phase of the international planning process is Pizza Hearth currently in?

A. Preliminary analysis. B. Defining market segment. C. Developing the marketing plan. D. Implementation and control. E. Standardization of the marketing mix.

As a media buyer, Gus should expect to make newspaper advertising purchases on the basis of scatter buys

Indicate whether the statement is true or false