Employ the concept and practice of immediacy to generate

audience interest.

Indicate whether the statement is true or false

T

Communication & Mass Media

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A company requires several freelance graphic artists for a short-term project that involves creating unique images for its website

What should the company do to ensure the copyrights stay with the company and not the artists, even though they are the creators of the images? a. Add a clause of ownership to the agreement b. Hire the artists as employees for the duration of the project c. Insist the images be under fair use d. Only use images with the company logo on it

Communication & Mass Media

Paul describes how hunger is a world-wide problem, and then explains that there is a

hunger problem in America. Finally, he describes a family suffering in his hometown. The principle of supporting material organization thatPaul employs here is the a. primacy-recency principle. b. complexity principle. c. "soft" to "hard" evidence principle. d. specificity principle.

Communication & Mass Media