What are attributes of a company that give it a competitive advantage or superior position?

Which of the following categories of segmentation would be most relevant to a boat

manufacturer? A) gender B) geographic C) climate D) behavioral

To gain credibility with engineers, marketers should

a. ask a lot of questions. b. push marketing research results. c. clearly explain the value and process of marketing. d. develop more than a superficial understanding of products and technologies. e. all of the above