What does a market segment consist of?
What will be an ideal response?
A market segment consists of consumers who respond in a similar way to a given set of marketing efforts.
Business
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Prices are set by the competitive market when
a) there are no other producers capable of manufacturing a similar item. b) a company can effectively differentiate its product from others. c) a product is not easily distinguished from competing products. d) the product is specially made for a customer.
Business
List and explain the three basic steps to achieving strategic fit
What will be an ideal response?
Business