According to the late Pat Jackson, one of the USA's leading public relations counselors and practitioners, public relations campaigns:
a. reinforce attitudes and behavior of those who are in agreement with your organization's position.
b. seek to modify behavior.
c. neither a nor b
d. both a and b
D
Communication & Mass Media
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When you need the knowledge and expertise of group
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Communication & Mass Media
Which of the following is not one of the characteristics of content analysis?
a) Systematic b) Objective c) Quantitative d) Recursive True/False
Communication & Mass Media