A local grocer groups his customers into specific groups based on what they buy and when they shop. The grocer then schedules shipments of specific items based on these customer segments and offers different promotions to different customer groups. This is an example of customer relationship management.
Indicate whether the statement is true or false.
a. True
b. False
ANSWER: True
Customer relationship management is accomplished by organizing the company around customer segments, establishing and tracking customer interactions with the company, fostering customer-satisfying behaviors, and linking all processes of the company from its customers through its supplier.
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Contract devices explicitly designed to thwart a hostile takeover attempt are called poison pills or shark repellents. Examples include all of the following EXCEPT:
a. a shareholder rights plan that can be issued as dividends at management's discretion. b. an event-triggered put provision in one of the firm's debt contracts. c. a provision in the firm's charter that gives incumbent management their positions for life.
Communication difficulties are a major cause of conflict
Indicate whether the statement is true or false.