The key communication competency "Determine Your Purpose" refers to how well you understand, respect, and adapt to others when you communicate

According to Julie O'Neil, one can determine whether public relations practitioners have influence in their organizations by examining

A) perception of value by top management. B) whether practitioners take on managerial the role. C) whether they report to the CEO. D) their years of professional experience. E) all of the above.

In a nutshell, what does evaluation allow you to do?

a. write plan objectives b. measure progress c. rank research methods d. plan for the future