A(n)__________is the combination of advertising, personal selling, sales promotion, social media, and public relations that are used to reach the target market and fulfill an organization's overall goals
Fill in the blanks with correct word.
ANSWER: promotional mix
A promotional mix consists of advertising, public relations, sales promotion, personal selling, and social media. A promotional strategy is a plan for the optimal use of these elements of promotion.
Business
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If a firm produces a 10% return on assets and also a 10% return on equity, then the firm:
A. has no debt of any kind. B. is using its assets as efficiently as possible. C. has no net working capital. D. also has a current ratio of 10. E. has an equity multiplier of 2.
Business
The successful managerial organizations are practicing "reactive" management styles rather than using "anticipative" styles
Indicate whether the statement is true or false
Business