Which of the following terms refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs?
A) vendor lock-in
B) social loafing
C) value proposition
D) marketing myopia
E) conspicuous consumption
D
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Writing for audiences of another culture usually requires
A) a more formal style. B) a humorous anecdote. C) colorful adjectives or adverbs. D) the use of contractions such as we've to retain a conversational tone. E) the use of as much jargon as possible.
If you end up with multiple conclusions, recommendations, or actions in your report, it is best to
A) go back to the drawing board and cut them down to one or two, at the most. B) combine similar items to make it easy on your readers. C) number and list them. D) leave them out of the report itself and include them in an appendix. E) eliminate less important ones to make the report sound more professional and confident.