Businesses selling to other businesses use ________ to keep in personal contact with smaller customers at much less cost than face-to-face sales calls
A) telemarketing
B) direct-response advertising
C) catalog marketing
D) direct selling
E) promotional selling
A
Business
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Which of the following has historically been the primary issue in collective bargaining?
A) safety B) wage rates C) income security D) health care benefits
Business
Which of the following is NOT an option to transform breakeven or loss customers into profitable ones?
A) Improve the process used to produce, sell, deliver and service the customer. B) Use less menu-based pricing that allows customers to select features and services it wishes to pay for. C) Improve margins by lowering costs. D) Use more discipline in granting discounts and allowances.
Business