Briefly describe the advantages and disadvantages of television as an advertising medium
What will be an ideal response?
Television combines sight, sound, and motion, so it is appealing to the senses. It also offers high attention and high reach. However, because of the fleeting nature of the ad and the high clutter, product-related messages and the brand itself can be overlooked. Other disadvantages are high absolute cost and relative low audience selectivity.
You might also like to view...
Most states prohibit corporations from paying a dividend if a deficit will occur
Indicate whether the statement is true or false
A capacity alternative has an initial cost of $50,000 and cash flow of $20,000 for each of the next four years. If the cost of capital is 5 percent, the net present value of this investment is:
A) greater than $80,000 but less than $130,000. B) greater than $130,000. C) less than $30,000. D) impossible to calculate, because no interest rate is given. E) impossible to calculate, because variable costs are not known.