As people in developing countries often prefer to buy in smaller quantities, ________ is one of the most important functions of intermediaries in developing countries and helps perpetuate the long channels of distribution, which are a major obstacle
to the expansion of retailing.
A) product adaptation
B) breaking bulk
C) diversification
D) transfer pricing
E) dual adaptation
B
Business
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Increasingly commonplace today is the appearance of two different franchise chains under the same roof, such as Pizza-Hut and Taco Bell. This is an example of a(n) ________ marketing system
A) administered B) conventional C) cooperative D) vertical E) horizontal
Business
A recommended approach to solving a customer problem is to ask the customer what problem he or she hopes to solve with the product
Indicate whether the statement is true or false.
Business