All of the following are the likely results of direct marketing abuses EXCEPT ________.
A) decreased consumer response rates
B) decreased returns on advertising expenses
C) increasingly negative consumer attitudes
D) requests for more Internet oversight and legislation
E) requests for more restrictive legislation of direct marketing
D) requests for more Internet oversight and legislation
Business
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The actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions, is known as ______.
cognitive dissonance retail buying consumer behavior customer loyalty
Business
________ is the amount of money a company actually receives and spends over a specific period
A) Cash flow B) Capital budget C) Collateral D) Current assets E) Short-term financing
Business