Hot Oven Bakery has an order for 1000 boxes of chocolate chip cookies from Shoprite supermarkets. They also have an order for 300 boxes of gingersnaps. Which of the production processes is Hot Oven Bakery most likely to follow?
A) continuous flow production
B) small batch processes
C) job shops
D) assembly-line processes
Answer: B
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You would like to borrow money three years from now to build a new building. In preparation for applying for that loan, you are in the process of developing target ratios for your firm. Which set of ratios represents the best target mix considering that you want to obtain outside financing in the relatively near future?
A. Times interest earned = 1.7; debt-equity ratio = 1.6 B. Times interest earned = 1.5; debt-equity ratio = 1.2 C. Cash coverage ratio = .8, debt-equity ratio=0.8 D. Cash coverage ratio = 2.6, debt-equity ratio = 0.3 E. Cash coverage ratio = .5, total debt ratio = 0.2
From a marketing management perspective, there are three main sets of brand equity drivers. Which of these drivers was most applicable when McDonald's decided to use the "golden arches" and Ronald McDonald as symbols of their brand?
A) the product and all accompanying marketing activities and supporting marketing programs B) the service and all accompanying marketing activities and programs C) the initial choices for the brand elements or identities making up the brand D) associations indirectly transferred to the brand by linking it to some other entity E) the profitability associated with brand development