An ad for a prescription-only antihistamine that does not make its users sleepy like many other allergy medications was run in several health and fitness magazines. The ad said to ask your physician if you were interested in learning more about the new product or trying it . What type of promotional strategy was the manufacturer of the drug using?

S. Design Corporation reports the following cost information for March:

Cost of Goods Manufactured $75,000 Finished Goods Inventory, March 1 4,000 Finished Goods Inventory, March 31 2,650 Work-in-Process Inventory, March 1 9,670 Work-in-Process Inventory, March 31 1,000 Direct Labor 36,000 Direct Materials Used 16,900 What is the amount of manufacturing overhead incurred by the company in March? A) $30,330 B) $138,570 C) $13,430 D) $12,430

Each of the following statements about the use of decorative models is true, except:

A) the presence of a decorative model improves ad recognition, but not brand recognition B) attractive models produce higher levels of attention than do less attractive models C) the presence of an attractive model produces higher purchase intentions for any type of product D) the presence of a decorative model influences the affective component of attitude