Public relations is not usually considered one of the elements of the promotion mix.

Public relations agencies can be characterized as having which of the following perspectives?

A) an outside looking-in perspective B) an inside looking-out perspective C) a tunnel vision perspective D) a mindfulness perspective

Which of the following is a "corporate citizenship" as a social responsibility theory in business?

A) Businesses are responsible to even helping solve social problems that they did not cause. B) Businesses owe a duty to take actions that increase profits for shareholders. C) Businesses have a responsibility solely to their stakeholders and should strive to maximize their well-being. D) Businesses are obliged to consider the effects their actions have on persons other than their shareholders.