The worker's compensation benefit is designed to ________
a. provide supplemental income to retired workers
b. share company profits with the workers on a monthly basis
c. provide assistance to employees injured on the job
d. provide relocation compensation to newly hired workers
c
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When ConAgra learned that stores were selling more time-saving meals and snacks when school started, it launched its "Seasons of Mom" campaign to help grocers adjust to seasonal shifts in household needs
Which of the eight possible actions to improve the quantity and quality of its marketing intelligence yielded this insight? A) Train and motivate the sales force to spot and report new developments. B) Motivate distributors, retailers, and other intermediaries to pass along important intelligence. C) Hire external experts to collect intelligence. D) Network internally and externally. E) Set up a customer advisory panel.