Earnings management is also called Income Smoothing

When a new music store distributes literature and free key chains at a rock concert, the group is engaging in:

A) lifestyle marketing B) an illegal act C) a sponsorship program D) public relations' activities

What is an equity alliance?

A) a collaborative arrangement in which at least one collaborating company takes an ownership position in the other B) a collaboration in which each contributor receives an equitable return based on relative contribution C) a collaboration in which partners agree to share technology with each other D) a wholly owned acquisition to prevent appropriation of intellectual property