When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is most likely practicing ________ marketing

The party to whom the life insurance policy cash values belong is

A) the beneficiary B) the policyowner C) the insured D) the insurer"

The keys to successful viral marketing campaigns include the following, except:

A) use Web analytics to determine the best approach B) focus on the product or business C) offer an incentive D) make it personal