Discuss creating a Web site that appeals to the target audience.

What will be an ideal response?

After you have identified a target audience, you can use the general information from the user profile as a basis to research and make more advanced decisions about user wants, needs, technical proficiencies, and so on. When used appropriately, the target audience information is a great tool for focusing a Web site to achieve the site goals. However, be careful not to get lost in stereotypes. It is easy to draw general conclusions about the target audience without backing up those assumptions with research. This can lead to a Web site that seems targeted to your intended audience but that, in fact, does not actually appeal to them. For example, think about a television commercial you've seen that is supposed to appeal to your gender and/or age group. What was your reaction to a commercial that has the right look but underestimates your intelligence or misinterprets your styles and habits? Use the target audience information as a starting point for your research.