In August 2012, after twenty years in development, the combination heart monitor-ashtray for hospital intensive care patients was finally terminated, a victim of the change in the social acceptability of smoking in general and in particular, smoking

Staples is a giant retailer that concentrates on selling office supplies. Staples is an example of a(n) ________

A) ambush marketer B) supercenter C) megamarketer D) category killer E) guerilla marketer

Lasik eye surgery clinics and Starbucks follow a market-focused strategy, serving a broad customer base with a largely standardized product

Indicate whether the statement is true or false