When considering your audience, whose concerns should be addressed first?

A) Less influential members
B) Managers
C) Peers
D) The writer
E) Key decision makers

Answer: E
Explanation: E) For some messages, certain audience members might be more important than others. Don't ignore the needs of less influential members, but make sure you address the concerns of the key decision makers.

Business

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The large variety of frozen dinners marketed by Stouffer is an example of which of the following for Stouffer?

a. a product mix b. a product line c. a marketing mix d. a mix consistency

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Members of an employee network group are usually prohibited from making suggestions about products because an employee network group focuses on interpersonal relationships

Indicate whether the statement is true or false

Business