Desmond Inc, a high-end automobile company, aims to develop the firm into one that consistently endeavors to create new knowledge and innovations. To gain more insights into this strategy, the CEO approaches the regional marketing head of the company to ask for his advice. If you were the marketing head, what advice would you provide to the CEO?

Desmond Inc. can follow many strategies to continue its pursuit of knowledge and innovation. A powerful strategy for gaining competitive advantage is to build the organization with talented, well-motivated people at every level. The most urgent need in building great companies is to find and keep great people. Talented people may need some leadership direction, but they will think of new products and services and develop effective work processes.
A wide variety of leadership initiatives can create and enhance a learning organization. They are: a supportive learning environment, concrete learning processes and practices, a leadership that reinforces learning, creating a strategic intent to learn, systems thinking, team learning, and action learning.