Blogs allow marketers to create content in the form of posts, which ideally build trust and a sense of authenticity in customers

Indicate whether the statement is true or false
a. True
b. False

ANSWER: True

Blogs allow marketers to create content in the form of posts, which ideally build trust and a sense of authenticity in customers. Some experts believe that every company should have a blog that speaks to current and potential customers, not as consumers, but as people.