What behavioral measures of advertising effectiveness are possible?
What will be an ideal response?
• Sales figures
• Calls to a toll-free number
• Response cards
• Internet responses
• Redemption rates of coupons and premiums
• Contest and sweepstakes' entries
• Responses to direct mail pieces
Business
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Indicate whether the statement is true or false
Business
If any reasonable grounds arise prior to the performance date that make one party think that the
other party might not deliver performance when due, the aggrieved party may cancel the contract and sue for monetary damages. Indicate whether the statement is true or false
Business