What is cognitive dissonance? How might a speaker make use of it in a persuasive speech?
What will be an ideal response?
Cognitive dissonance is a feeling of discomfort a person experiences when he or she
perceives there new information that conflicts with their previously organized thought
patterns. This feeling of imbalance may prompt a change in their attitudes, beliefs,
values, or behavior. A speaker may make use of this by pointing out such
inconsistencies, for example, by pointing out that one?s wish for good health is
inconsistent with one?s lifestyle. The persuader then offers a palatable way to reduce
that inconsistency, in the form of a solution step.
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Explain how to employ handouts, posters, charts, and other non-electric media One purpose of a handout can be to provide the audience an outline for taking notes.
Answer the following statement true (T) or false (F)