The newest online technology for banner advertising is:
A) automated exchange systems that provide precise targeting of ads to specific consumers
B) embedded widgets that access dynamic content
C) media/video ads capable of being downloaded by consumers
D) search ads that can be displayed on cell phones
A
Business
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A plan for providing property and liability insurance to individuals in a group under a single program of insurance at reduced rates is called:
(a) surplus lines insurance (b) direct response (c) direct writing (d) mass merchandising
Business
For Proposal 1, the initial outlay equals ________. (See Table 11.2)
A) $1,380,000 B) $1,440,000 C) $1,500,000 D) $1,620,000
Business