Overcoming personal biases is NOT assisted by which of the following?
a. Recognizing the various ways in which we communicate our biases
b. Acknowledging that racism/sexism and discrimination still exist today
c. Acknowledging how history continues to influence our current thinking
d. Placing blame on someone for past interactions you've had with others
e. Knowing the terminology used for discriminating bias
d
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In the business-to-business sector, advertising tends to:
A) support other promotional tools such as personal selling, trade promotions, consumer promotions, direct marketing, and trade shows B) be the primary vehicle for communicating to customers C) be performed in-house to prevent competitors from learning about the company's products and communication approach D) identify key new target markets
An ad agency has landed an account for Savola, a brand of healthy cooking oil. Describe how the ad can incorporate negative appeals in its messages effectively
What will be an ideal response?