When conducting marketing research, what general rules should be followed to determine when the different measures of location should be used?
What will be an ideal response?
If the variable is measured on a nominal scale, the mode is the appropriate measure of central tendency that should be used. If the variable is measured on an ordinal scale, the median is appropriate. If the variable is measured on an interval or ratio scale, the mean is the most appropriate measure of central tendency.
Business
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An important, but secondary, objective of coding is to represent each possible response with a unique number because numbers are easier and faster to use in computer tabulation programs
Indicate whether the statement is true or false
Business
Automated data dictionaries are useful for only printing summary lists of data
Indicate whether the statement is true or false
Business